Beckham also became known as a fashion icon, and together with Victoria, the couple became lucrative spokespeople sought after by clothing designers, health and fitness specialists, fashion magazines, perfume and cosmetics manufacturers, hair stylists, exercise promoters, spa and recreation companies. In 2002, Beckham was hailed as the ultimate "metrosexual" by the man who invented the term and has been described.
Beckhams were paid $13.7 million in 2007 to launch his fragrance line in the U.S. In the world of fashion, David has already appeared on the covers of many magazines. U.S. covers have included the men's magazine Details, and with his wife for the August 2007 issue. In 2003 he signed a $160 million lifetime contract with Adidas, earning nearly half the money upfront, and will continue to earn percentages of profits on all of his branded Adidas products. He had a 10-year collaboration with Pepsi Co. that expired in 2009. Other endorsements include Armani, Breitling, H&M, Diet Coke, Burger King and Samsung, which in 2012 earned him $27.7 million. He has also promoted Walt Disney Co. theme parks.
Beckham has several eponymous video games, including Go! Go! Beckham! Adventure on Soccer Island, a platform game for the Game Boy Advance, and David Beckham Soccer, a football game for a number of different platforms, and he was brand ambassador for exercise video game EA Sports Active 2. Beckham featured in EA Sports' FIFA video game series and he was on the cover for the International edition of FIFA 98.
In January 2014, Beckham appeared on Late Night with Jimmy Fallon on NBC in the U.S, and in March he made a guest appearance in the BBC's Sport Relief special of Only Fools and Horses. He was named one of GQ's 50 best dressed British men in 2015.
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